View the photo gallery

Mercedes AMG In Talks To Buy MV Augusta

It is being reported by a company insider that Mercedes-AMG is readying a potential bid to buy Italian motorcycle maker MV Augusta

by  Jim Davis  | 


It is being reported by a company insider that Mercedes-AMG is readying a potential bid to buy Italian motorcycle maker MV Augusta.

Having lost Ducati to Audi in 2012, despite having a deep relationship with the Bologna-based bike brand, Mercedes-AMG is now looking at a deal to snap up Italy’s other member of red-painted motorcycling royalty.

MV Augusta has been sold a number of times over the past two decades: to Cagiva in 1999; to Lotus parent Proton in 2004; to a finance company in 2005; to Harley Davidson in 2008; and then finally to Claudio Castiglione, the architect of Ducati’s great renaissance, in 2010.

Castiglione died a year later, but not before he had sketched out a plan to revive the once-great Italian marque. His holding company now owns and runs the MV Augusta.

No details of the deal have yet been given, but AMG executives tell us they are already deep into exploring the possibilities of a tie-up.

The AMG tie-up with Ducati was scheduled to deliver co-branded motorcycles in a bid to extend the brand into a younger audience – and boost AMG’s green credentials.

The degree of certainty of the AMG MV Augusta deal has been increased by the presence of Investindustrial, a private equity fund, in other Mercedes-AMG business.

The fund, which is owned by the Bonomi family, was the owner of Ducati prior to the sale to Audi. It also owns a 37.5 per cent in Aston Martin, who AMG is working closely with supplying engines and electrical systems for the next-generation AM models.

So the two groups know each other well and have mutual interests. Maybe including MV Augusta in the not-too-distant future…

Via: Top Gear

01 / 01 >
01 / 01 >

More to Explore

Mercedes-AMG S63 4MATIC+ Coupe, magnetite black metallic; AMG designo Exclusive nappa leather

Mercedes-AMG S 63 4MATIC+ and S 65 Coupé/Cabriolet – Key Facts


Highlights: Mercedes-AMG S 63 4MATIC+ Coupé and Cabriolet Key facts More performance and higher efficiency: At its highest performance...

Read More »

Illuminated Mercedes Star

The Meaning Behind the AMG Logo and a New Way to Display It


The AMG emblem shows the cornerstones of the high performance brand, Mercedes-AMG: an apple tree on the...

Read More »

Celebrating 50 years of Mercedes-AMG Success

Celebrating 50 years of Mercedes-AMG Success


AMG – these three letters stand worldwide for supreme automotive performance, exclusivity, efficiency and high driving dynamics....

Read More »


Tips, Requests & Questions


About eMercedesBenz
Trademark Information
Terms of Use
Privacy Policy eMercedesBenz the world's leading online Mercedes-Benz magazine dedicated to covering the Mercedes-Benz, Maybach and smart brands. Established with the intent of bringing Mercedes-themed content from across the globe to one centralized location, eMercedesBenz has since grown to become the world's foremost Mercedes magazine by which to find the latest news, information, reviews and rumors pertaining to the Mercedes-Benz family of brands. In addition, eMercedesBenz also offers a distinct lifestyle section featuring an assortment of products and services. Each week, our team finds the hottest new gear, the latest style and the best places to travel in a variety of categories, all of which are aimed at making your life better, more refined and more enjoyable.