MBUSA Saw Record Sales in January

Mercedes-Benz USA reported the highest January retail volumes in its history with sales of 24,413 vehicles sold

by  John Clark  | 

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Mercedes-Benz USA (MBUSA) reported the highest January retail volumes in its history with sales of 24,413 units across the Mercedes-Benz, Sprinter and smart model lines, a 1.5% increase from the 24,059 vehicles sold the same month last year. The Mercedes-Benz brand alone achieved its best-ever January with sales of 22,604. Gains were made across the MBUSA brand portfolio as Sprinter Vans advanced 19.6% to 1,288 units and smart increased 8.3% to 521.

“We knocked it out of the park last year and are moving into 2014 at a record sales pace,” said Steve Cannon, president and CEO of MBUSA. “The product milestones will continue this year with an all-new entry point on the SUV side in the form of the GLA, the next generation C-Class and standout additions to our high-end and high-performance lineups.”

Mercedes-Benz January sales were led by the C-, E- and M-Class model lines. The sporty C-Class—the brand’s volume leader in 2013—came in first at 5,748 units, followed by the E-Class with sales of 5,266. The brand’s top selling SUV, the M-Class, rounded out the top three at 2,824 units.

At the high end, sales of the all-new 2014 S-Class flagship increased 36.6% to 1,281 from the 938 units sold in January 2013.

Sales of Mercedes-Benz BlueTEC diesel models hit 1,074 in January, an increase of 1.9% from the 1,054 units sold in January 2013. The company’s high-performance AMG models finished the month with sales of 846, increasing 70.9% compared to the same period last year.

Separately, Mercedes-Benz Certified Pre-Owned (MBCPO) recorded sales of 8,305 vehicles in January, an increase of 1.8% when compared to the 8,169 units sold in January 2013.

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