MBUSA Names New President and CEO

The Daimler Board of Management has appointed Dietmar Exler, to President and CEO of MBUSA and NAFTA effective January 1

by  Chris Danielson  | 

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The Daimler Board of Management has appointed Dietmar Exler (47), to President and CEO of MBUSA and NAFTA effective January 1. The announcement was made by Ola Kaellenius, member of the board of management of Daimler AG, Mercedes-Benz Cars Marketing & Sales, to whom Exler will report. Exler succeeds Stephen Cannon, who will leave the company. Cannon will remain as a consultant to MBUSA until January 31, 2016.

Dietmar Exler

Dietmar Exler

“Dietmar’s appointment is central to reinforcing our strategy and our standards around the world, and will continue to strengthen the ties and collaboration within our marketing & sales network,” said Ola Kaellenius, member of the board of management of Daimler AG, Mercedes-Benz Cars Marketing & Sales. “I would like to thank Steve for his leadership and contributions to our success story in the U.S., and wish him all the best in the future.”

In his new role, Exler assumes overall responsibility for Mercedes-Benz passenger cars and the smart brand for the U.S. and NAFTA regions. He leads MBUSA’s more than 1,500 employees and 373 dealers throughout the U.S. as well as an additional 1,240 employees in Canada and Mexico. Exler became vice president, sales for MBUSA in January 2014. Exler’s career spans nearly two decades with international business experience in various leadership roles. He began at McKinsey & Co. in 1997 as part of the financial interest group in their Germany office and later in their Midwest office, based out of Detroit, Mich. Five years later, Exler joined (then) DaimlerChrysler Financial as senior manager of program development and was promoted to vice president of marketing the same year.

In 2004, Exler became vice president of customer services for (then) DaimlerChrysler Financial Services in Farmington Hills, Mich., before transferring to Germany in 2005, where he served as chief operating officer of Daimler Financial Services Europe and member of the board at Mercedes-Benz Bank. Exler returned to the U.S. in 2010 after being appointed vice president for Mercedes-Benz Financial Services USA.

Originally from Austria, Exler studied at Johannes Kepler University in Linz, where he received his doctorate in law. He also holds a master of laws from the University of Chicago and currently resides in Brookhaven, GA.

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