Eric Jillard Takes Over Mercedes-Benz General Marketing Services

Mercedes-Benz USA announced that Eric Jillard has been appointed to the position of general manager, marketing services

by  Jim Davis  | 

|

Mercedes-Benz USA announced the recent appointment of Eric Jillard to the position of general manager, marketing services. In his new role, Jillard is responsible for the planning and development of the company’s digital and traditional marketing communications programs. He also has oversight of Torque Creative, MBUSA’s internal marketing agency. Jillard reports directly to Drew Slaven, vice president, marketing, who served previously as general manager of marketing services.

Most recently, Jillard served as department manager, digital marketing & CRM, where he managed the strategy and execution of all Mercedes-Benz internet marketing in the U.S., including overseeing the company’s main public web site, www.mbusa.com. He led the digital marketing team on various initiatives, including social media, search marketing, online advertising and design and production of digital media.

Jillard holds nearly two decades’ experience in digital marketing and web execution. From 1996 to 1998, he served as manager, interactive marketing for the Hertz Corporation where he worked on strategies and developments for the company’s website and online advertising. He then headed to Mercedes-Benz Credit Corp as a team member in internet business development. In 2000, Jillard moved to Proxicom, Inc. (now iCrossing, Inc.), where he managed digital strategy, web development and online marketing initiatives for various auto industry clients, becoming vice president of strategy before joining MBUSA in 2008.

Jillard holds a bachelor of science in business administration from the University of Delaware in Newark, Delaware, and received his master of international management from Thunderbird School of Global Management in Glendale, Arizona.

Congratulations Eric Jillard!

|
 
01 / 01 >
Eric Jillard
01 / 01 >

More to Explore

Daimler Dumps Tesla

Daimler Dumps Tesla

_____

Daimler has sold its share in Tesla in its entirety. In 2009, the German carmaker acquired 9.1 percent of Tesla,...

Read More »

Mercedes-Benz in Top Ten of the World’s Most Valuable Brands

Mercedes-Benz in Top Ten of the World’s Most Valuable Brands

_____

Mercedes-Benz is continuing to extend its position as the world's most valuable premium automobile brand according to the current rankings...

Read More »

Basis of the "Highway Hero" show truck is a three-axle Actros 2551 6x2

One Bad Mother Trucker: The Mercedes Highway Hero

_____

Huge throngs of people at a Mercedes-Benz motor show stand are nothing unusual per se. But when these colourful throngs...

Read More »

GET IN TOUCH

Tips, Requests & Questions
Advertise with Us
Jobs

ABOUT US

About eMercedesBenz
Trademark Information
Terms of Use
Privacy Policy eMercedesBenz the world's leading online Mercedes-Benz magazine dedicated to covering the Mercedes-Benz, Maybach and smart brands. Established with the intent of bringing Mercedes-themed content from across the globe to one centralized location, eMercedesBenz has since grown to become the world's foremost Mercedes magazine by which to find the latest news, information, reviews and rumors pertaining to the Mercedes-Benz family of brands. In addition, eMercedesBenz also offers a distinct lifestyle section featuring an assortment of products and services. Each week, our team finds the hottest new gear, the latest style and the best places to travel in a variety of categories, all of which are aimed at making your life better, more refined and more enjoyable.