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Bettina Fetzer Becomes New Head of Mercedes-Benz Marketing

As Head of Mercedes-Benz Marketing, Fetzer will be instrumental to the creation and promotion for the Mercedes-Benz brand

by  Monica James  | 

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Bettina Fetzer, who currently oversees the PR for brands and global products at Mercedes-Benz Cars and has helped catapult brand recognition of the automaker and strengthened relationships with the press via new platforms and digitization, will move into a new role next month. On Nov. 1, Fetzer will take the helm as Head of Mercedes-Benz Marketing. Fetzer’s hard work, creativity, and dedication to the automaker’s success helped propel her to her new role.

Bettina Fetzer

Bettina Fetzer

Since 2004, Fetzer has been a mainstay at Mercedes-Benz, excelling in several positions in the company. In addition to being the head of global communication for Mercedes-Benz Cars, Fetzer has also been the head of Mercedes-Benz business communication and press spokesperson for smart and Mercedes-Benz. She also helped create “Leadership 2020” and acted as an ambassador to support the corporate culture-defining program.

“I am delighted to have gained Bettina Fetzer, a proven communications expert and outstanding executive as Head of Mercedes-Benz Marketing. Under her leadership, we will further develop the successful brand work of recent years as well as the digitization of our customer contacts,” said Britta Seeger, Member of the Board of Management for Mercedes-Benz Cars Marketing and Sales.

In her new role as Head of Mercedes-Benz Marketing, Fetzer will be instrumental to the creation and promotion for the Mercedes-Benz brand through both internal and external communications.

According to the automaker, this position encompasses “not only strategic brand management but also the worldwide conception, implementation and management of all communications activities and advertising strategies — for the various model series as well as for general topics of the Mercedes-Benz brand.”

Mercedes-Benz Marketing under new leadership

Stuttgart, Germany, October 12, 2018

Bettina Fetzer (38) will take over as Head of Mercedes-Benz Marketing on November 1, 2018. Following various positions in the communications department of Daimler AG, Fetzer was most recently in charge of global products and brands PR at Mercedes-Benz Cars. Britta Seeger, Member of the Board of Management for Mercedes-Benz Cars Marketing and Sales: "I am delighted to have gained Bettina Fetzer, a proven communications expert and outstanding executive as Head of Mercedes-Benz Marketing. Under her leadership, we will further develop the successful brand work of recent years as well as the digitization of our customer contacts." Mercedes-Benz Marketing is responsible for the internal and external marketing communications of the Mercedes-Benz brand. Its tasks include not only strategic brand management but also the worldwide conception, implementation and management of all communications activities and advertising strategies – for the various model series as well as for general topics of the Mercedes-Benz brand. Bettina Fetzer has held various positions at the company since 2004. Among other things, she worked as the press spokesperson for smart and Mercedes-Benz, as head of Mercedes-Benz business communication and as head of global communication for Mercedes-Benz Cars. In addition, as an ambassador, she supported the creation of the new “Leadership 2020” corporate culture. In her most recent position, she has played a major role in further developing press communication and brand communication at Mercedes-Benz Cars, pushed forward with digitization, utilized new influencers and platforms, and thus made Mercedes-Benz the media number one in its comparable segment.
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Mercedes-Benz Marketing unter neuer LeitungMercedes-Benz Marketing under new leadership
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