2013Mercedes-Benz Fashion Week Swim
Today marks the start of Mercedes-Benz Fashion Week Swim, 32 designers from around the world will show off their 2013 collections
by John Clark | 19 July 2012
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Other than sending the 2013 Mercedes SL63 AMG to a few choice tuners, there isn’t much you can do to make it look better. Leave it to Mercedes however to find a way. Today marks the start of Mercedes-Benz Fashion Week Swim, where 32 designers from around the world will show off their 2013 collections alongside the newest AMG Roadsters. Shown below are designs from Lisa Blue, Cote D’or, Caffee Swimwear and Mercedes-Benz USA Presents Title winner, Vitamin A by Amahlia Stevens.
During the five day event, where designers will show off their most unique designs, Mercedes-Benz will roll-out the new SL63 AMG and showcase its unparalleled capability to create bespoke vehicles out of the highest-quality paints, leathers and trims. The SL63 AMG is exemplary of pure performance and chic design – the iconic AMG roadster features an ultra-premium diamond white exterior with a red and black colorblocking luxe leather interior and hand sewn cross-stitching as well as a carbon fiber trim. The 19″ AMG Triple 5-Spoke Wheels with silver brake calipers and panorama sunroof make this vehicle the most eye-catching fashion statement to roll down Ocean Drive.
The SL63 AMG will premiere on July 20 at “Bespoke by Mercedes-Benz,” an event the brand is throwing on The Raleigh hotel pool deck. Hosted by Laure Heriard Dubreuil, Founder & CEO of The Webster Miami, and jewelry designer, Mary Kate Steinmiller, the exclusive invite-only media event will highlight the point of intersection between the worlds of fashion and luxury automobiles. Guests will take part in a “do-it-yourself” themed fashion project right beside the SL63 AMG.
With the help of the hosts, attendees will have the opportunity to create their own bespoke fashion accessories including jewelry, headbands, and clutches using Mercedes-Benz vehicle leather and other luxe materials. Mary Kate Steinmiller’s limited-edition Mercedes-Benz fashion accessories will be on sale exclusively at The Webster following the event.
“When Mercedes-Benz approached me, it was natural because of what The Webster Miami represents and our common appreciation for luxury. My clients drive Mercedes-Benz and it was fun to create fashion accessories with my friend Mary Kate to connect the two worlds,” said Laure Heriard Dubreuil, Founder & CEO of The Webster Miami. “I am so excited to be working with Mercedes-Benz and cannot wait to show our customers the amazing limited-edition fashion accessories made out of vehicle leather that were created for The Webster Miami.”