2012 Sales Figures for Mercedes-Benz USA

Mercedes-Benz USA reported its highest year on record with 305,072 vehicles sold in 2012, representing a 15.4% increase over 2011

by  Jim Davis  | 

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Mercedes-Benz USA  today reported its highest year on record with 305,072 vehicles sold in 2012, representing a 15.4% increase over the 264,460 vehicles sold during the same period in 2011. The Mercedes-Benz model line alone also recorded a record year with sales of 274,134 for the year, up 11.8%.  Smart and Sprinter model lines both achieved their highest volumes under the MBUSA umbrella with smart sales increasing 92.2% to 10,009 while a record month for Sprinter took the brand to 20,929 for 2012, an increase of 26.3%.

“A strong product offensive backed our retail network’s commitment to providing a world-class ownership experience put the wind at our back and enabled us to outperform the market and take the brand to new heights in the U.S.,” said Steve Cannon, president & CEO of MBUSA. “We’re going to ride that momentum into 2013 with new products across the entire model line from entry point to flagship.”

For December, the Mercedes-Benz product line alone posted sales of 28,145 vehicles (up 9.5% from 25,701 in December 2011) bringing MBUSA sales to a best-ever 31,372, up 12.0% from the 28,006 vehicles sold in December 2011.

Strong sales were recorded across the model line. The sporty C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – recorded its highest year on record with sales of 81,697, up 17.9% over its year-to-date volume in 2011. The 9th generation E-Class followed with sales of 65,171, and the M-Class, MBUSA’s top-selling SUV, rounded out the top three with sales of 38,101.

For December, sales at the high-end increased as well, with combined sales of S-, CL- and SL-Class vehicles increasing 18.9% percent to 17,416 (when compared to the 14,650 vehicles sold in 2011).

Separately, sales of Sprinter Vans increased by 39.9% for the month with sales of 2,231 compared to the 1,595 vehicles sold in December 2011.

Sales of the smart fortwo totaled 996 vehicles in December, up 40.3% for the month (compared to the 710 vehicles sold in December 2011).

Sales of the high-performance AMG models were 6,658 for the year a 27.5% increase of the 5,220 vehicles sold over the same period last year.

Sales of the company’s BlueTEC diesel models were up 7.4% for the year at 15,416 compared to the 14,358 diesels sold in 2011.

Additionally, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,949 vehicles in December; an increase of 13.7% when compared to December 2011 (sales of 6,112 vehicles). On a year-to-date basis, MBCPO sold 80,380 vehicles, an increase of 7.8% over the comparable period (with sales of 74,571 vehicles).

Mercedes-Benz Passenger Vehicles Dec-12 Dec-11 Monthly % YTD 2012 YTD 2011 Yearly %
B-CLASS 1 0 29 19 52.6%
C-CLASS 7,757 7,744 0.2% 81,697 69,314 17.9%
E-CLASS 6,984 5,301 31.7% 65,171 62,736 3.9%
S-CLASS 1,110 1,073 3.4% 11,794 12,258 -3.8%
CL-CLASS 71 57 24.6% 723 943 -23.3%
SL-CLASS 503 99 408.1% 4,899 1,449 238.1%
SLS AMG 38 86 -55.8% 800 722 10.8%
CLK-CLASS 0 1 -100.0% 1 6 -83.3%
SLK-CLASS 445 266 67.3% 4,595 3,220 42.7%
CLS-CLASS 703 638 10.2% 8,065 5,665 42.4%
R-CLASS 9 144 -93.8% 1,473 2,385 -38.2%
M-CLASS 4,241 5,313 -20.2% 38,101 35,835 6.3%
G-CLASS 168 55 205.5% 1,330 1,191 11.7%
GL-CLASS 3,111 2,578 20.7% 26,042 25,139 3.6%
GLK-CLASS 3,004 2,346 28.0% 29,364 24,310 20.8%
MAYBACH 50 39 28.2%
TOTAL 28,145 25,701 9.5% 274,134 245,231 11.8%
*SPRINTER 2,231 1,595 39.9% 20,929 16,577 26.3%
**smart 996 710 40.3% 10,009 5208** 92.2%
MBUSA              Combined Total Dec-12 Dec-11 Monthly % YTD 2012 YTD 2011 Yearly %
GRAND TOTAL 31,372 28,006 12.0% 305,072 264,460*** 15.4%
*Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.
**Includes some vehicles sold by the Penske organization
***Does not include vehicles sold by the Penske Organization
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