2012 Mercedes Trophy World Final

The amateur golf winners will be invited to follow the major tournament live on the course as a VIP guest of Mercedes-Benz

by  Jim Davis  | 


Tens of thousands golfers from around the world tee off every year at the Mercedes Trophy events with their sights set on the world final, which started today for its 23rd time. To qualify, the three-tier tournament begins with local invitational tournaments, where participants can qualify for one of the subsequent national (e.g. German) or regional (e.g. Latin American) finals. Then, Some 33 teams from around the world will be travel to the World Final in Stuttgart, where the best team and the best individual player are determined. The winners receive a chance to participate in the qualification tournament for the “Monday After Event” as well as being a VIP guest of Mercedes at the Major.

“We deliberately decided on Stuttgart as the location for the final more than two decades ago. We want the participants to experience our brand values of fascination and perfection in the setting of the MercedesTrophy World Finals”, says Lüder Fromm, head of Global Marketing Communication Mercedes-Benz Cars. “Needless to say, the fringe events will include visits to the Mercedes-Benz Museum and the Mercedes-Benz plant in Sindelfingen, as well as an AMG driving experience in the SLS AMG, the ML 63 AMG or the SL 63 AMG, plus the presentation of the Concept Style Coupé.”

Mercedes Trophy Golf Final

Mercedes Trophy Golf Final

The World Final traditionally begins with a welcome evening, at which participants appear in their national costumes. The special guest this year will be Bernhard Langer, brand ambassador and the most successful German golfer of all time. The three rounds of golf will be played at the Solitude and Schloss Nippenburg golf clubs around Stuttgart. The awards ceremony will be held at an exclusive dinner at the Mercedes-Benz Museum, at which football legend and brand ambassador, Franz Beckenbauer, will present the Team Spirit Award. Last year, for the first time in the history of the MercedesTrophy, the first place was shared. With 201 points each, New Zealand and southern Asia took first place equal on the winner’s podium, closely followed by the UK in third with 200 points.

In the special competition, “Drive to The Major”, on the first day of the tournament, participants will have an opportunity to experience a further unique golfing highlight. Those competing in the “Straightest Drive” competition against Bernhard Langer can win a trip to the Open Championship and the chance to participate in the qualification tournament for the “Monday After Event”. As the official automotive partner of the world’s oldest golf tournament, Mercedes-Benz is giving participants the chance to tee off on the historic links course. The winners will also be invited to follow the major tournament live on the course as a VIP guest of Mercedes-Benz.

German Laureus ambassador Axel Schulz is sponsor for the special competition, “Nearest to the Pin”, on the third day of the tournament. During this event, donations will be collected for the Laureus Sport for Good Foundation. As a founding member, Mercedes-Benz is providing particular support for this organisation. For example, in addition to what is collected at the MercedesTrophy World Final, all of the donations made during the MercedesTrophy qualification tournaments that were staged around the world will also go to the Laureus Sport for Good Foundation.

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