2012 Mercedes-Benz USA Sales Figures for August
MBUSA reported August sales of 20,557 for its Mercedes-Benz models, delivering a record year-to-date total of 168,462 new vehicles
by Jim Davis | 04 September 2012
Mercedes-Benz USA has reported August sales of 20,557 for its Mercedes-Benz models, delivering a record year-to-date total of 168,462 new vehicles to customers, up 13.5%.
Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter for the month totaled a record of 23,439, up 13.1% bringing the MBUSA year-to-date total to a record 188,351, up 17.9% .
“With an all-time record setting year so far and now with exciting product in the pipeline, including the all-new GL-Class currently on its way to dealers across the country, we plan to build on this momentum through the end of the year,” stated Steve Cannon, president and CEO, MBUSA.
Mercedes-Benz sales for the month of August were led by the C-, E- and GLK-Class model lines. The sporty C-Class – the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead with sales of 6,519, up 37.9%. The 9th generation E-Class followed with sales of 4,515 and MBUSA’s restyled compact SUV, the GLK-Class, rounded out the top three with sales of t 2,775, up 43.6%. Additionally, the sporty SLK roadster sold 373 vehicles for the month, up 174.3%.
At the high end, the all-new iconic sixth generation 2013 SL roadster – which debuted in showrooms this past spring – posted sales of 604 yielding an increase of 705.3% and the SLS AMG supercar retailed at 51 for the month, up 59.4% over the same period last year.
On a year-to-date basis, top performers were the C-Class with 49,868, the E-Class with 39,970 and the M-Class with 24,659.
Monthly sales of the high-performance AMG models were 637, up 55.7% versus August 2011 (409) and up 52.1% year to date.
Sales of the company’s BlueTEC diesel models were up 38.9% for the year at 10,717 compared to the 7,717 diesels sold over the same period last year.
The company’s smart brand continued ten consecutive months of sales increases with August sales of 753, an 85.9% jump for the month (compared to the 405 vehicles sold in August 2011) bringing the year-to-date volume to 6,281, up 758.1% when compared to the 732 vehicles sold by MBUSA last year. When compared to the combined Penske and MBUSA sales year-to-date last year (3,288), sales are up 91% .
On the van side, Sprinter sold 2,129 vehicles in August – up 15.3% over last year and up 27.5% on a year-to-date basis.
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,921 vehicles in August; an increase of 17.3% when compared to August 2011 (sales of 5,901 vehicles). On a year-to-date basis, MBCPO sold 52,859 vehicles, an increase of 2.3% over the comparable period (with sales of 51,651 vehicles).
Mercedes-Benz August 2012 Sales Chart
|Aug 12||Aug-11||Monthly %||YTD 2012||YTD 2011||Yearly %|
|MBUSA Combined Total||Aug 2012||Aug-11||Monthly %||YTD 2012||YTD 2011||Yearly %|
|*Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.|
|**Numbers reflects Penske and MBUSA sales YTD; MBUSA took over smart in the US 7/1/2011|