Mercedes-Benz has released two new ads for the CLS 63 AMG Shooting Brake. The first ad takes direct aim at recent imitators, likely referring to the 6-Series GranCoupe from BMW, the A7 from Audi and the Panamera from Porsche. The video goes on to state that while others were skeptical of their first four-door coupe, Mercedes still believed in their idea. Success of the CLS came and with it the first imitators.
We’re still a little confused by Mercedes’ choice for the second ad – one that features golfer Adam Scott. If you’re unfamiliar with Scott, he’s the golfer that in 2012 led The Open Championship by four strokes with four holes to play, only to suffer a catastrophic meltdown, bogeying the final four and losing by a stroke. Not exactly who we would have chose to promote a brand new model, but that’s just us.
Mercedes may not always get it right with their ads, but they do with their car designs, and the CLS Shooting Brake is no exception.
I’ve worked in marketing for 14 years and in my somewhat expert opinion, these ads are awful! “The Best or Nothing” must only refer to their cars and not their spokesmen. And don’t get me wrong, I love PhillCollins, but the climax of the song does not match the second ad at all. Must have been buy one ad get one free at Mercedes’ agency.
Posted 6 months ago |