CLS63 AMG Shooting Brake TV Commercials

The first ads take direct aim at imitators, the BMW 6-Series GranCoupe, the Audi A7 & the Panamera from Porsche

by  Jim Davis  | 


Mercedes-Benz has released two new ads for the CLS 63 AMG Shooting Brake. The first ad takes direct aim at recent imitators, likely referring to the 6-Series GranCoupe from BMW, the A7 from Audi and the Panamera from Porsche.  The video goes on to state that while others were skeptical of their first four-door coupe, Mercedes still believed in their idea.  Success of the CLS came and with it the first imitators.

We’re still a little confused by Mercedes’ choice for the second ad – one that features golfer Adam Scott.  If you’re unfamiliar with Scott, he’s the golfer that in 2012 led The Open Championship by four strokes with four holes to play, only to suffer a catastrophic meltdown, bogeying the final four and losing by a stroke. Not exactly who we would have chose to promote a brand new model, but that’s just us.

Mercedes may not always get it right with their ads, but they do with their car designs, and the CLS Shooting Brake is no exception.


More to Explore

The "Best Never Rest" - Mercedes-Benz Partners with German Football Team

The “Best Never Rest” – Mercedes-Benz Partners with German Football Team


Permanently striving to reinvent is a trait that bonds Mercedes-Benz with the German national football team. The...

Read More »

SL AMG Mercedes

Mercedes-Benz Mobile Applications


If you are driving a new Benz, you already are a high rolling, smooth flying operator. That’s...

Read More »

To mark the launch, Mercedes-Benz is starting an extensive marketing and advertising campaign on all communication channels under the title "The A-Class. Ready for a new generation." The campaign will be centred on various print advertisements and a TV spot. Aimed at a young, modern target group, they will present the vehicle as the perfect companion in everyday life. The message is: the new A-Class offers its occupants even more comfort than before while remaining as dynamic as ever.

The A-Class. Ready for a new generation


The new A-Class rolls into showrooms on 26 September 2015. To mark the launch, Mercedes-Benz is starting...

Read More »


Tips, Requests & Questions


About eMercedesBenz
Trademark Information
Terms of Use
Privacy Policy eMercedesBenz the world's leading online Mercedes-Benz magazine dedicated to covering the Mercedes-Benz, Maybach and smart brands. Established with the intent of bringing Mercedes-themed content from across the globe to one centralized location, eMercedesBenz has since grown to become the world's foremost Mercedes magazine by which to find the latest news, information, reviews and rumors pertaining to the Mercedes-Benz family of brands. In addition, eMercedesBenz also offers a distinct lifestyle section featuring an assortment of products and services. Each week, our team finds the hottest new gear, the latest style and the best places to travel in a variety of categories, all of which are aimed at making your life better, more refined and more enjoyable.