Photo Gallery
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- A combined show of strength: advertising poster from 1926 marking the merger between Daimler and Benz. It shows the Mercedes three-pointed star and the Benz laurel wreath
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- Resplendent: the original trademark design for Daimler-Motoren-Gesellschaft was created in around 1897 and includes a wealth of elements
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- The best of both brands: in 1924, Benz & Cie. and Daimler-Motoren-Gesellschaft merged to pool their interests. Julius Ussy Engelhard designed this poster for the merger in 1924. It was also replicated as an advertisement in 1925
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- Still without a star: racing poster of Henri Rudaux for the 3rd French Grand Prix (Automobiles Club de France) in 1908. The winner was Christian Lautenschlager driving a Mercedes 140 hp
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- Extra-special three-spoke steering wheel: Mercedes star as the steering wheel on an advertising poster for the German Motor Show in Berlin, 1921
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- Variations on two brand themes: the sheer variety of trademarks registered by DMG, Benz & Cie. and Mercedes-Benz
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- Variations on two brand themes: the sheer variety of trademarks registered by DMG, Benz & Cie. and Mercedes-Benz
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- Trademark: Three-pointed star of 1909 (upper left). Trademark of Benz & Cie. of 1909 (upper right). Three-pointed star in the circle of 1916 (middle left). The new trademark of the merger of DMG and Benz Cie. in 1926 (middle right). The actual three-pointed star (below)
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- Mercedes Jellinek
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- Lettering: the “Mercedes” trademark was registered by Daimler-Motoren-Gesellschaft on 23 June 1902 and became legally protected on 26 September 1902
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- Mannheim – home of winners: Benz logo with laurel wreath, registered as trademark on 6 August 1909
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- Colour variant: following the merger of Daimler-Motoren-Gesellschaft with Benz & Cie., a trademark highlighting the togetherness of the two companies was created in 1926. The laurel wreath was taken from the Benz symbol, the three-pointed star from DMG
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- The basic idea: the Daimler three-pointed star from 1909. The template was said to be a mark made on a postcard depicting the town of Deutz made by Gottlieb Daimler when he lived there.
