Mercedes-Benz Electric – More electricity. Less fuel.
The campaign shows how Mercedes-Benz brings innovative hybrid technology from the race track to the street so everyone can experience it
by John Clark | 31 July 2015
Mercedes-Benz is using an exceptional campaign to show the benefits of its Plug-In Hybrid technology. Both the C 350 e and the MERCEDES AMG PETRONAS Team’s current F1 car embody the headline ‘Success has two sides. More electricity. Less fuel. ‘Both the racing car and the series model are the product of ground-breaking, new technologies. The campaign shows how Mercedes-Benz brings innovative hybrid technology from the race track to the street so everyone can experience it.
The international campaign consists of six print motifs and a TV commercial. In the print motifs, the C 350 e presents itself far away from the city on forgotten streets which run through a prohibited area. The streets are rough and dusty – the perfect testing ground for hybrid technology. Here, the benefits of the C 350 e come to the fore: efficient, dynamic and comfortable. Extreme perspectives bring the benefits to the fore in the motifs. The print campaign will run until September 30th, 2015.
The C 350 e, the second Plug-In Hybrid model that Mercedes-Benz is introducing after the S-Class, convinces with its exceptional dynamism and efficiency. The vehicle allows up to 31 kilometres of electric and thus locally emission-free driving. Its four-cylinder petrol engine, in conjunction with a powerful electric motor, gives it a total system output of 205 kW (279 hp) with a system torque of 600 Nm. The new C 350 e thus delivers the performance of a sports car while offering a certified consumption of just 2.1 litres of fuel per 100 kilometres in both its saloon and estate variants.
Powerful with Nico Rosberg and Lewis Hamilton
The TV commercial shows a dynamic drive from the driver’s perspective through tight corners and long straights. A second vehicle keeps appearing. The viewer sees an exciting neck-and-neck race. At the end of the drive, we see both cars stopped in front of a parking garage. A voice-over says ‘The two best driver’s in the world…’. One of the drivers sticks his arm out and up in an attempt to pull the ticket. We recognize Lewis Hamilton. He’s sitting in his F1 car in front of the barrier. Nico Rosberg is beside him at the second barrier in the C 350 e. He clearly has the advantage and confidently takes out the ticket, puts on his winner’s smile and disappears into the dark parking garage. But Hamilton doesn’t give up. He quickly closes his visor, accelerates and drives underneath the barrier. The voice-over adds ‘…and one winner: hybrid technology by Mercedes-Benz.’