Mercedes-Benz USA is reporting today that for the month of April, sales at the company dropped three percent to 20,271 new units (compared to 20,895 units in 2007).  Despite the decrease, sales at the division remained positive for the first four months of the year, with MBUSA's YTD total up 1.4 percent over 2007 (77,918 vs. 76,880).

As for the models making headlines, the new C-Class was once again the company's volume leader, with sales of the sedan up 33.5 percent in April to 6,850 new units (compared to 5,131 units in April 2007).  This figure brings YTD sales of the C up to 23,991 units, a 37.8 percent increase over 2007.  Two members of Mercedes' SUV family also managed to stay in the black, with sales of the M-Class increasing 8.4 percent in April to 2,582 new units and sales of the GL jumping 3.9 percent to 1,938 units.

Looking for another bright spot in last month's sales figures?  Separately, Mercedes-Benz Certified Pre-Owned managed to achieve an impressive 78.3 percent sales increase of certified pre-owned vehicles (7,261 units), boosting its year-to-date certified pre-owned sales to 20,512 units (a 22.3 percent increase over the 16,773 units sold in the same period last year.)

For more information about Mercedes-Benz USA's April sales as well as the complete details of how each of the various Mercedes models fared, keep reading for the official press release.



OFFICIAL PRESS RELEASE


MERCEDES-BENZ USA REPORTS APRIL SALES OF 20,271 -- Year-To-Date Sales Up 1.4 Percent

MONTVALE, N.J. – While experiencing a marginal three percent decrease in its April sales (20,271 vs. 20,895), Mercedes-Benz USA (MBUSA) maintained a 1.4 percent increase for the first four months of the year (77,918 vs. 76,880), bringing year-to-date sales to the highest level in the company’s history.

Highlights for the month include growth in the sales volume-leading C-Class model line which posted a significant 33.5 percent gain (6,850 vs. 5,131 units) for the month and a 37.8 percent jump (23,991 vs. 17,413 units) for the year-to-date. Increases were also achieved in two of the Mercedes-Benz SUV model lines for the month. Sales of the popular M-Class rose 8.4 percent (2,582 vs. 2,382 units) for the month and 23.6 percent (12,089 vs. 9,783 units) for the year-to-date. The seven-passenger full-sized GL-Class gained 3.9 percent for the month with 1,938 units sold compared to 1,866 units last April.

Separately, Mercedes-Benz achieved an impressive 78.3 percent (7,261 vs. 4,073 units) jump in sales of its certified pre-owned vehicles through the Mercedes-Benz Certified Pre-Owned program for April, boosting its year-to-date certified pre-owned sales to 20,512 units, a 22.3 percent increase over the 16,773 units sold in the same period last year.


Mercedes-Benz USA April Sales Chart