For those of you who like to stay up-to-date on how Mercedes spends their hard-earned advertising dollars (and let's be honest, who doesn't spend countless sleepless hours at night contemplating this very subject), the company announced details yesterday of a new integrated marketing campaign for the 2008 C-Class, entitled "C-for Yourself."

Launching March 31st, the C-for Yourself campaign's primary goal is to "convince customers around the world of the advantages of the versatile product concept behind the new C-Class sedan, including two distinct front-end designs and outstanding comfort, agility and safety..."

Keep Reading "Mercedes To Launch 'C-for Yourself' Integrated Marketing Campaign For The New C-Class"

It was a moderately busy weekend for Mercedes reviews, with a total of four publications weighing in on the 2008 Mercedes C-Class and one detailing the exorbitant SLR 722 Edition.

As is the case with all of our "Review Roundup" segments, you can find links to each of the aforementioned reviews along with brief descriptions of each immediately after the jump...

Keep Reading "Weekend Review Roundup:  Numerous Looks At The 2008 Mercedes C-Class And The SLR 722 Edition"

Although it's not set to debut until at least 2009, that hasn't stopped Car magazine from delivering a comprehensive analysis of what they believe we can expect from the next-generation Mercedes E-Class. In addition, the publication has also published a number of spy photos to accompany the article, providing yet another well-disguised look at the new model...

Keep Reading "Car Magazine Shares Their Predictions Of What To Expect From The Next Mercedes-Benz E-Class"

While attending to the sea of tips flooding our inbox as a result of our absence over the weekend, we came across an email from a reader by the name of Bonissen which directed us to some spy photos of what appears to be a mildly-revised CLS-Class.

Taken in Bodø, Norway yesterday, the pictures depict a CLS with a slightly more CL-esque grille, minimal body-cladding in the rear as well as a disguised interior, leading one to believe a tweaking of these areas could be coming in the near future.  Other than that, little is known, but we will of course keep you posted if we hear anything new...

Keep Reading "Is A Revised Four Door Mercedes Coupe Coming?  Spy Photos Of A New CLS Cold Weather Testing"

Welcome back ladies and gentlemen; I hope your weekends were all as marvelous as mine was.  To kick things off this bright March morning, we a recap of the inaugural F1 race of the season which took place in Melbourne, Australia over the weekend.  As with all our McLaren Mercedes race recaps, if you have the race TIVO'd and plan on catching it later, read no further; otherwise, keep scrolling for the full details of how the team fared in their first outing together...

Keep Reading "Team Vodafone McLaren Mercedes F1 Race Recap:  Melbourne"

Going through our inbox this early afternoon I stumbled upon two emails from our friends Jinx and Monk - emails which directed us to reviews of both the Maybach 62 S and the Mercedes ML320 CDI.

The first review, published by Inside Line, provides a nice look at the $480,000+ Maybach, detailing the luxury chauffeur-driven sedan from both a passenger's and driver's perspective. The second review, this one published by the UK's MSN Cars, pits the diesel-powered Mercedes SUV against the Lexus RX400h hybrid to determine which fuel conservative model reigns supreme in the land of eco-friendly sport-utes, ultimately giving the nod to... well... maybe I shouldn't spoil it for you...

Keep Reading "A Pair Of Reviews:  Testers Weigh In On The Maybach 62 S And The Mercedes ML320 CDI"

I ran across this article a couple days ago but it completely slipped my mind until this morning.  In a recent interview with the German publication Auto Motor und Sport, DaimlerChrysler CEO Dieter Zetsche outlined in greater depth the company's plans to launch Mercedes-branded hybrids by 2009.

According to Dieter: "We won't develop any future models without a hybrid option," adding: "We will offer our customers the right product..."

Keep Reading "DaimlerChrysler CEO Dieter Zetsche Outlines In Greater Depth Mercedes' Future Hybrid Plans"

Just when you thought you'd had your fill of Mercedes reviews, a new batch has emerged, with the Mercedes C350 Sport, C320 CDI Avantgarde, E500 Avantgarde and CL-Class all being analyzed by various automotive publications.

As always, you can find the full batch of reviews along with brief descriptions of each immediately after the jump...

Keep Reading "Review Roundup:  Mercedes C350 Sport, C320 CDI Avantgarde, E500 Avantgarde And CL-Class Put To The Test"

Internationally-renowned environmental institute Öko-Trend has announced that two Mercedes models - the A 160 CDI and the B 200 CDI - have been awarded the prestigious "Car Environment Certificate."  The results were announced after both models achieved top marks during an extensive and critical analysis by specialists at the independent institute, during which fuel consumption, exhaust/noiste emissions, and the environmental-friendliness of the models' production, materials and logistics were all scrutinized...

Keep Reading "Mercedes A 160 CDI And B 200 CDI Awarded Car Environment Certificate By Öko-Trend"

It was a fairly slow day for Mercedes news yesterday, but one article which was brought to our attention by several of you, our beloved readers, was Inside Line's 2008 Mercedes-Benz C350 Sport First Drive.

In their article, Inside Line shares the first impressions of what to expect from the U.S.-bound C350, highlighting many of its specifications and detailing how it stacks up against both the BMW M3 and the Audi A4.  For me, however, the main qualm that I have with the review is that I don't believe the C-Class is aimed directly at either...

Keep Reading "First Drive:  Inside Lines Gets Behind The Wheel Of The 2008 Mercedes-Benz C350 Sport"

It was a busy weekend for Mercedes reviews, with a total of four different models being put through their paces.  What makes this edition of "Review Roundup" extra special, however, is the fact that for the first time, reviewers have weighed in on the all-new 2008 Mercedes C-Class (or the 2008 Mercedes C320 CDI, to be specific).

As usual, you can find all the reviews along with a quick summary of each immediately after the jump...

Keep Reading "Weekend Review Roundup:  Mercedes E500, C320 CDI, CLK63 AMG And Ocean Drive Concept Put To The Test"

Going through our inbox this early afternoon I ran across an email from our good friend Shiv, one which directed to some new spy photos of the 2009 Mercedes E-Class captured by the fine gents over at AutoSpies.

Although the next E is heavily disguised, one of the most obvious additions is undoubtedly the grille reminiscent of the one found on the new C-Class. As for the rest of the vehicle, masking makes its difficult to see anything for certain, but I wouldn't be surprised if other styling elements found on the C-Class made their way to the new E as well...

Keep Reading "AutoSpies Uncovers New Spy Shots Of The 2009 Mercedes-Benz E-Class"

Welcome back ladies and gentlemen; I hope you all had a fantastic weekend.  To kick things off this morning, DaimlerChrysler has taken a moment to publish a touching look back at the C-Class and its humble beginnings some 25 years ago.  While I could try to give you a quick overview of the lovable model's illustrious history, the comprehensive, nine-part press release does a far better job than I could ever hope to do, so I think it's best if I let the press kit take it from here...

Keep Reading "Fond Memories:  A Look Back At The History Of The Mercedes-Benz C-Class"

Before I begin this afternoon let me first apologize for the lack of updates yesterday.  After battling my deviant internet connection for half the day, I eventually decided to call it quits and head out of the office a bit early.  My internet connection now appears to have returned to its former, functioning self however, which means I can finally attend to the tips several of you were gracious enough to send me.

First up is a batch of Mercedes reviews - reviews which look at three distinct models: the E63 AMG; the E200K Classic; and the S550 4MATIC.

In my typical "Review Roundup" fashion I'll abstain from analyzing any of the aforementioned reviews in great depth; you can however find each review along with a brief description of what to expect from each immediately after the jump...

Keep Reading "Review Roundup:  Mercedes-Benz E63 AMG, E220K And S550 4MATIC Put To The Test"

I ran across this story yesterday but I didn't quite find the time to publish it.  In a statement made at the Geneva Motor Show, Thomas Weber, head of technology and research as well as development for the Mercedes Car Group, confirmed that the first Mercedes-Benz branded hybrid vehicle will launch sometime in 2009.

In a brief statement, Weber stated: "In 2009 we will have the first Mercedes-branded hybrid on the market..."

Keep Reading "Mercedes Car Group's Head Of Development Thomas Weber Confirms A Mercedes Hybrid In 2009"