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Mercedes-Benz And Fashion: Mercedes-Benz Fashion Week Mexico
Posted July 17, 2008 At 11:35 AM CST by T. Philips

Mercedes-Benz GLK fashion shoot

Mercedes-Benz has been involved with the Mexican fashion industry since 2001, presenting numerous events. In 2007, the premium brand automaker bundled its diverse related activities and established Mercedes-Benz Fashion Mexico in collaboration with Vogue magazine and Fashion TV. Attended by Mexico’s top designers and major international labels, it is now the country’s most important fashion event, and has given Mexican designers a point of access to the international fashion world.

Twice a year – in April for the fall/winter collection and in October for the spring/summer collection – Mexico City’s exclusive shopping centre Antara Polanco plays host to one of the most observed fashion runways in Latin America. On each of the five-day events, top Mexican designers such as Macario Jiménez, Armando Mafud, Hector Terrones, Carlo Demichelis, Pepa Pombo and Alberto Rodríguez present their latest collections in approximately 20 fashion shows. The domestic label shows are complemented with exclusive, non-runway events by top international designers and labels. In October 2007 for instance, renowned Spanish designer Purificación García presented her new collection on the event’s Accessories Day and Carolina Herrera introduced her new fragrance during ‘Perfume Night...'

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Mercedes-Benz And Fashion: Mercedes-Benz Fashion Week Swim
Posted July 17, 2008 At 11:00 AM CST by T. Philips

Mercedes-Benz SL500 fashion shoot

Since 2007, Mercedes-Benz has been the title sponsor of Mercedes-Benz Fashion Week Swim in Miami. Among America’s most important fashion events along with those in New York and Los Angeles, it exclusively features swim and beachwear – from bikinis and bathing suits.

Each July, top fashion designers from the United States and an increasing number of their international peers present their latest collections in about 20 shows over five days at the historic Raleigh Hotel in Miami Beach. Red Carter, Ed Hardy Swimwear and Xtra Life LYCRA are a few of the featured American labels, while international labels include London’s Pistol Panties, Australia’s Zimmerman, Brazil’s Cia.Maritima and Spain’s Custo Barcelona...

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Mercedes-Benz And Fashion: Mercedes-Benz Fashion Week At Smashbox Studios In Los Angeles
Posted July 17, 2008 At 11:00 AM CST by T. Philips

Mercedes-Benz CL-Class fashion shoot

Mercedes-Benz has been the title sponsor of Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles since its founding in 2003. The foremost fashion show in the United States outside of New York City, the event offers primarily American designers and up-and-comers an established platform on which to present their collections to an international audience. Featured designers and labels have included Bow & Arrow by Alan del Rosario, Collection bebe, IMASU by Kelly Nishimoto, Elsie Katz, Metro 7, Orthodox, Pussycat Dolls, The Green Initiative Humanitarian Fashion Show, Louis Verdat and Sue Wong.

Mercedes-Benz Fashion Week at Smashbox Studios is a fusion of two fashion show events that both began in 2002: Mercedes-Benz Shows Los Angeles and Smashbox Fashion Week Los Angeles at Smashbox Studios. As in New York City, Mercedes-Benz Fashion Week in Los Angeles has become a hit with the stars. Celebrities such as Cher, Matthew Perry, Carmen Electra and Courtney Love love to be guests at this fashion event...

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Mercedes-Benz And Fashion: Mercedes-Benz Fashion Week New York
Posted July 17, 2008 At 11:00 AM CST by T. Philips

Model Eva Padberg posing with the Mercedes-Benz CLC Sport Coupe

Mercedes-Benz has been title sponsor of Mercedes-Benz Fashion Week New York since 2001. One of the world’s largest fashion weeks attracts internationally renowned designers as well as buyers, journalists and celebrities. Along with those in Paris and Milan, the New York shows establish the direction of international fashion. Top designers such as Michael Kors and Marc Jacobs made their fame in the tents of Mercedes-Benz Fashion Week New York in Manhattan’s Bryant Park.

Top American and international designers present their latest fashions twice a year – the fall/winter collections in February and the spring/summer collections in September – over seven days in close to 70 shows. Among the leading labels are Max Azaria, Diesel, Perry Ellis, Heatherette, Carolina Herrera, Tommy Hilfiger, Betsy Johnson, Donna Karan, Michael Kors, Lacoste, Ralph Lauren, London, Joanna Mastroianni, Miss Sixty, Nautica, Zac Posen and Vera Wang...

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Mercedes-Benz And Fashion: Mercedes-Benz Fashion Week Berlin
Posted July 17, 2008 At 11:00 AM CST by T. Philips

Outside Mercedes-Benz Fashion Week Berlin 2008

Mercedes-Benz Fashion Week Berlin is Germany’s only internationally ranked fashion event. Founded in 2007 by title sponsor Mercedes-Benz, it is well on its way to establishing itself among the ‘grand slam’ of fashion weeks with those in New York, Milan and Paris. Mercedes-Benz has title-sponsoring rights until 2011.

Mercedes-Benz Fashion Week Berlin takes place twice a year in the German capital – the fall/winter collection in January and the spring/summer collection in July. In January 2008, for instance, fashion designers from around the world presented their latest collections in 18 shows for five days in the Berlin Postbahnhof and other off-site locations. The combination of national and international top labels with up-and-coming young German designers is what makes the Berlin fashion event special, even by international standards. “This mix is what gives Mercedes-Benz Fashion Week Berlin its style. From world-leading fashion houses to young German avant-garde designers, it offers them the ideal platform to present their works to an international audience,” says Dr. Olaf Göttgens, Vice-President Brand Communications Mercedes-Benz Cars...

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Mercedes-Benz And Fashion:  A Perfect Match
Posted July 17, 2008 At 10:05 AM CST by T. Philips

Mercedes-Benz GLK fashion shoot

Anyone familiar with Mercedes-Benz knows there's an indelible connection between the brand and the fashion world.  For over a decade, Mercedes has partnered with a number of international fashion platforms, with current title sponsorships including Mercedes-Benz Fashion Week Berlin, New York, Los Angeles, Miami and Mexico City. 

According to Dr. Olaf Göttgens, Vice-President Brand Communications Mercedes-Benz Cars:  "People are interested in the things that connect them to their personal lifestyles. This is why we’ve been aiming for years to present the Mercedes-Benz brand within the lifestyle environments of our target groups. Fashion is one of those environments..."

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Mercedes-Benz SL65 AMG Black Series Part Three:  More Photos Of The Model Released
Posted July 16, 2008 At 4:10 PM CST by C. Danielson

Exterior view of the Mercedes-Benz SL65 AMG Black Series, front and side

Slowly but steadfastly, the army of Mercedes-Benz SL65 AMG Black Series photos marches onward, with another twenty or so pictures threatening to do battle with that last ounce of reason telling you that "No, you do not need to add another vehicle to your already overcrowded garage."  Highlights of the newest SL65 AMG Black Series photo regimen include a number of great interior shots as well as a look at the SL Black's various individual details.

To see the photos and feel yet another wave of uncontrollable desire slowly wash over you, hit the jump for the full gallery...

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Mercedes-Benz USA Launches New-And-Improved MBUSA.com
Posted July 16, 2008 At 12:55 PM CST by C. Danielson

Mercedes-Benz USA launches new MBUSA.com website, homepage

If you've visited Mercedes-Benz USA's website as of late, you've no doubt noticed its new "Flash®-tastic" design.  Gone are the static pages of yesteryear, replaced instead with a noticeably more animated content structure.  There's bigger photos, a new "Build" function for each of the various Mercedes models and yes, the requisite longer load times.

If you haven't seen the new design yet, I encourage you to do so.  Head over to MBUSA.com where you can view Mercedes-Benz USA's new-and-improved website for yourself...

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Spy Shots Of The Mercedes-Benz SLR McLaren Speedster And The 2010 Mercedes-Benz E-Class Emerge
Posted July 16, 2008 At 9:15 AM CST by T. Philips

Spy photos of the 2010 Mercedes-Benz E-Class and the Mercedes-Benz SLR McLaren Speedster

With our influx of Mercedes GLK-themed stories yesterday you may have thought we forgot about the rest of the Mercedes-Benz family, but we assure you: we haven't.  In fact, not only have we not forgotten about the GLK's many siblings, we're even taking the time to update you as to how development is coming for two Mercedes models still in their infancy and under the tender embrace of their ever-protective mother.

The first model that I speak of is the Mercedes-Benz SLR McLaren Speedster - the spectacular open-air supercar that's rumored to be making its world premier on July 30th.  A new series of spy photos have emerged that provide yet another look at the model, but the vertigo-inducing camouflage serves its purpose well, hiding many of the speedster's details and possibly triggering and epileptic reaction in the process...

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The Mercedes-Benz GLK-Class:  Standard Equipment, Options And Packages
Posted July 15, 2008 At 2:30 PM CST by T. Philips

Exterior view of the 2010 Mercedes-Benz GLK-Class, rear and side shot

All GLK-Class models feature an exceptionally high level of standard equipment, including:

  • 4MATIC permanent all-wheel drive

  • 7G-TRONIC seven-speed automatic transmission with Comfort and Sport modes

  • Adaptive airbags for the driver and front passenger

  • Adaptive brake lights

  • Aerial integrated in roof spoiler (additional roof aerial if COMAND is specified)

  • AGILITY CONTROL suspension with selective damping system

The full list of standard equipment and available equipment packages after the jump...

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The Mercedes-Benz GLK-Class: Drive And Suspension
Posted July 15, 2008 At 1:15 PM CST by T. Philips

Mercedes-Benz GLK-Class drive and suspension systems

The GLK-Class boasts a high level of flexibility thanks to its AGILITY CONTROL suspension, and reconciles the conflicting suspension design aims that particularly affect the SUV class: chassis engineers seek to create a vehicle that is both sportily agile and comfortably smooth, yet one which can also cope with off-road terrain. If the focus is on sporty, active handling, the suspension and, above all, the shock absorbers need to display a certain firmness, which precludes the desired levels of suspension comfort associated with the brand and limits off-road prowess. If, on the other hand, the vehicle is purpose-built for ride comfort and off-road expertise by fitting softer dampers, its driving dynamics will of course suffer. "Amplitude-responsive damping" provides the solution: here, the shock absorber's smoothing forces are of a flexible nature, rather than having a rigid setting. During normal driving along moderately contoured roads or off-road excursions at low speeds, the system is tuned for soft response to the benefit of the occupants' sense of wellbeing and the vehicle's off-road abilities. In order to keep the occupants feeling at their ease when driving at a brisker pace or performing abrupt evasive manoeuvres, the dampers switch to a firmer setting in such situations, permitting a high level of handling stability...

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The Mercedes-Benz GLK-Class:  Active And Passive Safety
Posted July 15, 2008 At 1:10 PM CST by T. Philips

The Mercedes-Benz GLK-Class during side impact crash testing

During development of the active and passive safety elements in the new GLK, Mercedes-Benz took its cue from the findings of the company's own accident research programme, which was initiated over 60 years ago and has made a decisive contribution to the ongoing evolution of automotive safety. Apart from
this wealth of experience, development also draws on the latest findings from investigations into actual accidents, as well as detailed simulations and exhaustive testing, then translates it all into concrete protective measures...

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The Mercedes-Benz GLK-Class:  Body
Posted July 15, 2008 At 11:30 AM CST by T. Philips

Rendering of the new Mercedes-Benz GLK-Class body and interior

The sturdy, robust body of the GLK-Class is more than just the prerequisite for exceptional standards of active and passive safety. It also forms the foundation for the well-balanced vibrational and acoustic comfort, while its lightweight construction helps to reduce the vehicle's fuel consumption.  At the same time, the body with its unitised structure must be able to twist its way through off-road terrain and handle sand, mud or scree tracks, yet still guarantee lasting durability. Just like all other Mercedes-Benz passenger cars, the GLK has all the right credentials to become a vintage car. The MobiloLife guarantee initially covers all new vehicles for a period of two years. After that time, and provided that it is regularly serviced in an authorised Mercedes-Benz workshop, the car is eligible for a long-term protection plan that gives its owners up to 30 years' peace of mind...

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The Mercedes-Benz GLK-Class:  Interior And Climate Control
Posted July 15, 2008 At 11:25 AM CST by T. Philips

Interior view of the Mercedes-Benz GLK-Class, front overview

An aesthetically appealing interior architecture which harmonises beautifully with the exterior's styling, a generous level of spaciousness offering ideal ergonomics, a pioneering operating concept, the refined specification, automatic climate control – the GLK-Class is designed to make driving it an experience that is as every bit as comfortable and relaxing as it is safe. The high-strength, robust body also does its bit to further heighten this feeling of wellbeing. The vehicle's unshakable foundation supplements the balanced level of comfort with minimum background noise and pleasant vibration characteristics...

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The Mercedes-Benz GLK-Class:  Design
Posted July 15, 2008 At 10:00 AM CST by T. Philips

The Mercedes-Benz GLK-Class Design Sketch

With its poised, confident presence, the mere look of the GLK-Class leaves one in no doubt about its intent to conquer the premium compact-SUV segment. All while displaying unmistakable echoes of the G-Class, the forefather of the Mercedes-Benz SUV family. As Head of Design, Gordon Wagener, remarks: "Combining the puristic design of our style icon, the G-Class, with the latest Mercedes-Benz design idiom makes the GLK a model with genuine character..."

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