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Since 2007, Mercedes-Benz has been the title sponsor of Mercedes-Benz Fashion Week Swim in Miami. Among America’s most important fashion events along with those in New York and Los Angeles, it exclusively features swim and beachwear – from bikinis and bathing suits.
Each July, top fashion designers from the United States and an increasing number of their international peers present their latest collections in about 20 shows over five days at the historic Raleigh Hotel in Miami Beach. Red Carter, Ed Hardy Swimwear and Xtra Life LYCRA are a few of the featured American labels, while international labels include London’s Pistol Panties, Australia’s Zimmerman, Brazil’s Cia.Maritima and Spain’s Custo Barcelona.
In 2007, the Mercedes-Benz Presents Designer was Badgley Mischka. Founded in 1988 by designers Mark Badgley and James Mischka, it is now among America’s top fashion labels and is worn by the likes of Kate Winslet, Madonna, Halle Barry, Catherine Zeta-Jones, Jennifer Lopez, Sarah Jessica Parker and Ashley Judd.
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