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Mercedes-Benz has been the title sponsor of Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles since its founding in 2003. The foremost fashion show in the United States outside of New York City, the event offers primarily American designers and up-and-comers an established platform on which to present their collections to an international audience. Featured designers and labels have included Bow & Arrow by Alan del Rosario, Collection bebe, IMASU by Kelly Nishimoto, Elsie Katz, Metro 7, Orthodox, Pussycat Dolls, The Green Initiative Humanitarian Fashion Show, Louis Verdat and Sue Wong.
Mercedes-Benz Fashion Week at Smashbox Studios is a fusion of two fashion show events that both began in 2002: Mercedes-Benz Shows Los Angeles and Smashbox Fashion Week Los Angeles at Smashbox Studios. As in New York City, Mercedes-Benz Fashion Week in Los Angeles has become a hit with the stars. Celebrities such as Cher, Matthew Perry, Carmen Electra and Courtney Love love to be guests at this fashion event.
The Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles takes place twice a year, in March (fall/winter collection) and October (spring/summer collection). During each four-day event, the latest American fashion trends are presented in approximately 20 shows.
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