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Mercedes-Benz USA Notes Record Sales In 2007
Posted January 7, 2008 At 2:00 PM CST

Exterior view of the 2008 Mercedes-Benz C-Class, front and side shot

After heading out of the office a bit early last week, Mercedes-Benz USA's December sales figures were somehow overlooked, so for this I apologize. For those of you who haven't seen them yet, things took a slight turn for the worse in the month of December, with sales at the U.S. division dropping 2.9 percent to 27,301 new units - down from the 28,115 new units in December 2006. Despite the decrease, sales at MBUSA were up for the year, with the final year-to-date total amounting to 253,433 new units - an increase of 2.2 percent over 2006.

As for the models making headlines, the C-Class was the year's volume leader, with sales of the recently redesigned model amounting to 63,701 new units - up 26.9 percent over the prior year.  The CL-Class came in as this year's biggest percentage gainer, with sales of the luxury coupe jumping 179.9 percent to 3,672 units sold.  And last but not least, also worth mentioning is Mercedes' diesel portfolio, with deliveries of BLUETEC and CDI E-, M-, GL- and R-Class models totaling 12,580 units - an increase of 81.2 percent over 2006.

To learn more about Mercedes-Benz USA's December sales figures as well as how the U.S. division fared for the year, keep reading for the official press release.

Enjoy.



OFFICIAL PRESS RELEASE


MERCEDES-BENZ RINGS IN 2008 WITH RECORD SALES - MBUSA Sets All-Time Record with Sales of 253,433 for 2007

MONTVALE, N.J. – December sales of 27,301 boosted Mercedes-Benz USA (MBUSA) to the highest annual volume in its history. The 253,433 vehicles sold by MBUSA in 2007 mark the 14th consecutive year of annual sales growth in the U.S. market.

The C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – was the volume leader for the year with sales of 63,701 vehicles, a 26.9 percent increase over last year. Behind the C-Class, the E-Class family of sedans and wagons posted sales of 48,950.

The company’s SUV models also continued to demonstrate strong momentum led by the popular, redesigned M-Class with sales of 33,879 vehicles for the year, a 7.1 percent increase over 2006 sales, making it the third best-selling model line after the C- and E-Class. Mercedes-Benz’s full-size, 7-passenger SUV, the GL-Class, trailed the M-Class with sales of 26,396 vehicles, a 40.6 percent increase over 2006 and the rugged G-Class with sales of 1,152 vehicles, a 96.3 percent increase over 2006 sales. At the high-end of the luxury segment, the highly acclaimed CL-Class luxury coupe achieved an impressive 179.9 percent increase in sales over 2006.

As a leader in diesel innovation and engineering, Mercedes-Benz continued to increase sales within its diesel portfolio which includes the E320 BLUETEC sedan which utilizes the cleanest diesel technology available, E320 CDI, and its diesel SUVs (ML-Class CDI, R-Class CDI and GL-Class CDI). Sales of vehicles in the Mercedes-Benz diesel portfolio – both CDI and BLUETEC models – grew from 6,941 units in 2006 to 12,580 units in 2007, posting an 81.2 percent increase over 2006. The company plans to expand its BLUETEC range to bring 50-state diesels to the U.S. market in 2008.

December Sales

The sales volume leader for the month, the new C-Class model line, gained 32.7 percent for the month with 6,899 units sold compared to December 2006’s sales of 5,197 units. The iconic G-Class recorded impressive gains in sales volume for the month (138 vs. 18 units).

Mercedes-Benz Certified Pre-Owned Sales

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 4,085 vehicles in December 2007. This boosted the MBCPO year-end total to 50,929 units, a 6.7 percent increase over 2006.

Overview of MBUSA's December 2007 Sales

Model
Dec '07
Dec '06
Monthly %
YTD 2007
YTD 2006
Yearly %
C-CLASS
6,899
5,197
32.7%
63,701
50,187
26.9%
E-CLASS
6,126
7,116
-13.9%
48,950
50,195
-2.5%
S-CLASS
2,374
2,987
-20.5%
26,081
30,886
-15.6%
CL-CLASS
353
347
1.7%
3,672
1,312
179.9%
SL-CLASS
532
539
-1.3%
6,126
8,462
-27.6%
CLK-CLASS
1,232
1,509
-18.4%
15,009
16,415
-8.6%
SLK-CLASS
528
664
-20.5%
7,270
10,410
-30.2%
CLS-CLASS
759
966
-21.4%
7,906
10,763
-26.5%
R-CLASS
1,340
1,546
-13.3%
13,031
18,168
-28.3%
M-CLASS
3,962
3,889
1.9%
33,879
31,632
7.1%
G-CLASS
138
18
666.7%
1,152
587
96.3%
GL-CLASS
3,026
3,337
-9.3%
26,396
18,776
40.6%
SLR
104
141
-26.2%
Maybach
156
146
6.8%
GRAND TOTAL
27,301
28,115
-2.9%
253,433
248,080
2.2%


Copyright © 2007, Mercedes-Benz USA

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