If you're a resident of Canada considering the purchase of a new Mercedes GLK, Mercedes-Benz Canada has just launched a new microsite dedicated to the model aimed at making your purchasing decision a little easier.  As is the case with other GLK microsites, features at your disposal include photos, videos, various technical specifications and an eBrochure, all presented in a highly stylized package.

Commenting on the new GLK microsite, Mark Forsyth, Manager of Interactive Marketing and CRM at Mercedes-Benz Canada, notes:  "A key objective of the site was to provide prospective customers with an emotional connection to the GLK, as well as to celebrate the style and uniqueness that the vehicle clearly possesses. This is one of our hippest and edgiest vehicles to date and we wanted to offer an experience that echoes the values of this demographic."

To see Mercedes-Benz Canada's GLK microsite for yourself, you can do so by visiting Mercedes-Benz.ca/GLK.

Enjoy ladies and gentlemen.



OFFICIAL PRESS RELEASE


The All-New Mercedes-Benz GLK asks: Where Do You See Yourself?  Mercedes-Benz Canada launches brand new microsite promoting the 2010 GLK.

Toronto, Ontario, Canada – Mercedes-Benz Canada recently launched their latest online initiative in support of the Canadian introduction of the all-new GLK, a mid-size premium SUV.

Inspired by the innovative design of the bold new GLK, the microsite blends cutting-edge style with an independent spirit, prompting visitors to answer: "Where Do You See Yourself?" By interacting with a unique personality profiler, visitors are able to create an image of their own GLK experience, which then remains as the site's backdrop for the duration of the visit; and is also available as downloadable desktop wallpaper.

A rich source of vehicle information, the site offers key technical and product insights essential to prospective buyers. The site also features an interactive media gallery full of crisp downloadable images and informational videos highlighting the all-new GLK.

Mark Forsyth, Manager of Interactive Marketing and CRM at Mercedes-Benz Canada, notes:  "A key objective of the site was to provide prospective customers with an emotional connection to the GLK, as well as to celebrate the style and uniqueness that the vehicle clearly possesses. This is one of our hippest and edgiest vehicles to date and we wanted to offer an experience that echoes the values of this demographic."  Visit this must-see microsite at http://www.mercedes-benz.ca/GLK.

About Mercedes-Benz Canada

Mercedes-Benz Canada is responsible for the sales, marketing and service of the four brands within the Mercedes Car Group in Canada; Mercedes-Benz, smart, AMG and Maybach. Headquartered in Toronto, Ontario, Mercedes-Benz Canada employs approximately 1,050 people in 19 locations across Canada. Through a nationwide network of 18 Mercedes-Benz owned retail operations and 39 authorized dealerships, Mercedes-Benz Canada sold 24,117 vehicles in 2008, the best year ever reported for Mercedes-Benz Canada Inc.

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