Welcome back ladies and gentlemen; I hope you all had a fantastic weekend. If you're in the mood for a little boasting on the part of Daimler, then you're in luck my friends, as the company today has announced that their Mercedes-Benz commercial vehicles are Germany's most popular commercial vehicle brand.  The news comes after an Emnid study commissioned by the weekly specialist magazine Verkehrs-Rundschau, during which Mercedes-Benz took top place in three of the seven categories:  "Trucks," "Vans," and "Hire/Leasing."

To arrive at their findings, Emnid polled a total of 400 fleet managers in transport, freight, industry and trade about the image of the most important commercial vehicle providers and about products and services for the commercial vehicle fleet. The reason for doing so, according to the Verkehrs-Rundschau study, is that because of those polled, over 75 percent would never or only exceptionally purchase commercial vehicles, products or services from a provider with a poor image.

Apparently, as is the case with celebrities, politicians and exotic dancers, image is everything in the world of commercial vehicles.

For more info regarding Mercedes-Benz victory in the Verkehrs-Rundschau-commissioned Emnid study, keep reading for the official press release.

Enjoy ladies and gentlemen.









OFFICIAL PRESS RELEASE


Mercedes-Benz image in the lead

• Hat trick: Mercedes-Benz commercial vehicles top the table three times
  
  
• Mercedes-Benz trucks: “Trucks you can trust” promise corroborated
  
  
• Unanimous vote for Mercedes-Benz vans
  
  
• Mercedes-Benz CharterWay honoured for the fourth time in a row as a unique commercial vehicle service provider
  
  
  

Stuttgart/Munich – Mercedes-Benz is Germany's most popular commercial vehicle brand. This is the finding of an Emnid study commissioned by the weekly specialist magazine Verkehrs-Rundschau. In the "Verkehrs-Rundschau Image-Ranking 2009” the opinion research institute investigated for the fourth year the perception of the leading commercial vehicle brands. Mercedes-Benz took first place in three of the seven categories: Trucks, Vans and the category Hire/Leasing.

Customers and non-customers alike attribute to the truck with the star cutting-edge technology, the best equipment, the lowest fuel consumption and the greatest reliability. All of these aspects are expressed in the Mercedes-Benz performance promise "Trucks you can trust".

Mercedes-Benz vans left the competition trailing far behind them in the "Verkehrs-Rundschau-Image-Ranking 2009", just like last year. Of particular note is the rate of willingness to recommend, at 82.1 % absolutely outstanding.

For the fourth time in a row, Mercedes-Benz CharterWay took the top step on the podium for service provision. In the category Leasing and Hire the unique commercial vehicle service provider was honoured for the competence and engagement of its advisors.

To compile the "Verkehrs-Rundschau Image-Ranking", the opinion research institute TNS Emnid polled in autumn 2008 a total of 400 fleet managers in transport, freight, industry and trade about the image of the most important commercial vehicle providers and about products and services for the commercial vehicle fleet.

A good image is a basic precondition for a purchase decision. According to the Verkehrs-Rundschau study, over 75 % of those questioned would never or only exceptionally purchase commercial vehicles, products or services from a provider with a poor image.

Copyright © 2009, Daimler AG