To those of you wondering how Mercedes new C-Class fares against its arch nemesis, the BMW 3 Series (or more specifically, the Mercedes C 320 CDI Avantgarde against the BMW 330d), Auto Bild has published an informative article today comparing the two directly against one another.

Obviously here at eMercedesBenz we already share affinity for the Mercedes-Benz brand as opposed to BMW, and as a result we've already determined that the design of the new C-Class is vastly superior to that of the 3 Series; but if you happen to be currently debating the subject, these photos should help you form your own conclusions on the matter.

To learn more, keep scrolling to see a few additional side-by-side comparison shots, and be sure to head over to Auto Bild where you can check out the full photo collection and accompanying article (it's in German, but the chart comparing technical data should be relatively easy to follow).

Enjoy.