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Mark McNabb Appointed MBUSA's New Vice President Of Marketing
Posted on February 23, 2006 at 1:00 PM CST

Mark McNabb, Mercedes-Benz USA's Vice President of MarketingCan you believe how slow it's been this week for Mercedes news?  Unbelievable.

Anyway's, it's being reported today that former Nissan/Infiniti executive Mark McNabb has been hired to become Mercedes-Benz USA's latest vice president of marketing.   The position was formerly held by Michelle Cervantez, who quit last August to take on the vice president of marketing position with Hyundai Motor America.

McNabb will be reporting directly to Paul Halata, president and CEO of MBUSA, where his duties include overall responsibility for the marketing and product management of the Mercedes-Benz and Maybach brands in the USA.  Here's what Halata had to say about MBUSA's newest addition:  "I am delighted to welcome Mark to our executive management team. He brings with him a rich experience and knowledge that will further reinforce our premier position in the luxury car market. I am confident that Mark brings with him the leadership, experience and determination to help in our quest to be the best car company in America."

McNabb will be taking on his role with MBUSA starting February 27th, and insider sources tell us his first matter of business will be to send eMercedesBenz a brand spanking new S 65 AMG to reward our continued loyalty to the MB brand.

Come on Mark, you know you want to.

For more info, check out the full press release below.


OFFICIAL PRESS RELEASE


McNABB APPOINTED VICE PRESIDENT, MARKETING FOR MERCEDES-BENZ USA

MONTVALE, N.J – Mercedes-Benz USA (MBUSA) today announced the appointment of Mark McNabb to the position of vice president, marketing effective February 27th, 2006.

In his new position McNabb (44) will have overall responsibility for the marketing and product management of the Mercedes-Benz and Maybach brands in the USA. As a member of the executive management team, McNabb will report to Paul Halata, president and CEO of Mercedes Benz USA.

McNabb joins MBUSA from Nissan North America where he was vice president and general manager Nissan Division. Prior to that Mark was vice president and general manager Infiniti Division. With over 20 years of automotive experience, Mark has held positions of increasing responsibility across various areas of the business including marketing, sales and operations. Commenting on the appointment, Halata said, “I am delighted to welcome Mark to our executive management team. He brings with him a rich experience and knowledge that will further reinforce our premier position in the luxury car market. I am confident that Mark brings with him the leadership, experience and determination to help in our quest to be the best car company in America.”

McNabb and his family will be relocating from the west coast and he will be based at the company’s Montvale, N.J headquarters.

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. In 2005, MBUSA achieved an all-time sales record of 224,421 new vehicles, setting the highest sales volume ever in its history and achieving 12 consecutive years of sales growth. More information on MBUSA and its products can be found on the Internet at www.mbusa.com and www.maybachusa.com.

Copyright © 2006, MBUSA


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