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Smart Exhibit:  History Of The Smart Brand On Display At The Mercedes-Benz Museum
Posted December 6th, 2006 At 8:45 AM CST



Want to get up close and personal with the newly-announced smart fortwo but don't want to wait for its April 2007 debut?  Mercedes has announced today that rather than subjecting you to an agonizing four month wait, they'll instead be hosting a "smart story" exhibit at their museum from December 6th through January 14th which will showcase the design evolution of the smart brand, from its initial concept way back in 1993 up through its current, soon-to-debut new style.

In total, there will be 18 different smart vehicles on display, ranging from design studies, prototypes and show cars, many of which have never before been presented to the public. 

Here's what Anders Sundt Jensen, Vice President for Marketing and Sales at smart, has to say about the smart being on display: "The smart fortwo belongs in a museum - because it challenges the status quo and calls on people to rethink their perceptions, because following its market launch in October 1998 it quickly became a cult vehicle. And last but not least, because we are not only showing the past, with the new smart fortwo we are also showing the future."

To learn more, keep scrolling to see a number of photos depicting several of the smart models those attending the Mercedes-Benz museum will be able to witness firsthand, followed by the full press release detailing what to expect should you plan on visiting the exhibit yourself.



Show-Car smart crosstown (2005)


Show-Car smart crosstown (2005)


Show-Car smart crosstown (2005)


Show-Car smart crossblade (2001)


Show-Car smart crossblade (2001)


smart cabrio rhd (2001)


Studie transparent (2000)


Studie transparent (2000)


Show-Car professional (1999)


Show-Car professional (1999)


smart Feuerwehr (1998)


Studie fashion victim (1997)


Studie fashion victim (1997)


Show-Car Paris (1996)


Show-Car Paris (1996)


Show-Car Atlanta (1996)


Show-Car Atlanta (1996)


Studie eco speedster (1993)


Studie eco speedster (1993)


Studie eco sprinter (1993)


Studie eco sprinter (1993)


OFFICIAL PRESS RELEASE


Exhibition at the Mercedes-Benz museum: "smart story" shows the history of the brand – including the new smart fortwo

Not yet at dealerships and already a museum exhibit - those who would like to see the new smart fortwo before it is launched in April 2007 now have an opportunity to do so. From 06 December 2006 to 14 January 2007 the new smart fortwo will be part of the "smart story" exhibition at the Mercedes-Benz museum in Stuttgart.

Visitors to the exhibition will see that the design language of the new smart fortwo is a consistent evolution of the original shape. This applies to the design, and it also applies to the engineering of the new car.

The new smart fortwo can do everything that the current model can do - but better. This means that the new smart fortwo is even more comfortable, even more agile, even safer and even more environmentally friendly than its predecessor.

smart story: unusual design studies,
prototypes and show cars


The "smart story" at the Mercedes-Benz museum follows the history of the smart brand based on 18 vehicles. These include unusual design studies, prototypes and show cars, some of which have never previously been presented to the public.

Anders Sundt Jensen, Vice President for Marketing and Sales at smart says "The smart fortwo belongs in a museum - because it challenges the status quo and calls on people to rethink their perceptions, because following its market launch in October 1998 it quickly became a cult vehicle. And last but not least, because we are not only showing the past, with the new smart fortwo we are also showing the future."

The earliest models on display are the two forerunners of the smart, the "Eco Speedster" and the "Eco Sprinter" dating from the year 1993. In addition to these vehicles, prototypes, show cars and special vehicles for use on the airport runway or by the police or fire brigade are on display.

All vehicles exhibited stand for the development of the smart brand and the classlessness of the uncompromising concept of a car that has the clear purpose of ensuring personal mobility for its users in towns and cities.

Last vehicle destined for the museum

A total of 770,256 smart fortwos were produced at the production plant at Hambach in France. The last vehicle of the current smart fortwo series rolled off the production line at the end of November. Anders Sundt Jensen will hand this car over to the Mercedes-Benz museum at the opening of the exhibition.

To date more than 770,000 people have decided to switch to a smart fortwo - often to replace a larger car with the lively two-seater. Because the smart fortwo is something special and stands out from the crowd, because it gives them a totally new kind of personal mobility in the city, and last but not least, because it is quite simply fun to drive.

The Mercedes-Benz museum is open Tuesday through Sunday from 9:00 to 18:00. Last admission is at 17:00. Admission to the "smart story" exhibition is free of charge. The museum is closed on 24 and 25 December 2006, on 31 December 2006 and on 01 January 2007.

Copyright © 2006, DaimlerChrysler AG

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