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As my title has already alluded to, it was a difficult month for Mercedes-Benz USA, with the U.S. division noting a drastic 13.9% decrease in sales. In total, sales at MBUSA for July amounted to 18,586 new vehicles, compared to 21,591 new units in July 2006. This figure brings Mercedes-Benz USA's year-to-date total to 136,826 new units, an increase over 2006's seven month ytd total of 0.2%.
As for what models managed to beat the odds, the delectable new CL-Class was July's biggest gainer, noting a 561.5% sales increase with 344 units sold. The S-Class and the M-Class were the only other two models to head in a positive direction, with Mercedes luxury sedan and SUV noting sales increases of 12.9% and 23.3%, respectively.
All in all, a tough month for Mercedes here in the States; but with the C-Class finally starting to hit dealerships, I'd expect to see things turn around in the not-too-distant future.
To learn more, keep reading for the official press release detailing Mercedes-Benz USA's July 2007 sales.
Enjoy.
OFFICIAL PRESS RELEASE
MERCEDES-BENZ REPORTS 18,586 NEW VEHICLE SALES FOR JULY
MBUSA Records Best Year-to-Date Sales for the Period
MONTVALE, N.J. –Mercedes-Benz USA (MBUSA) today reported sales of 18,586 new vehicles for July, bringing the company’s year-to-date total to 136,826 units, a 0.2 percent increase compared to the same period last year and marking the best year-to-date sales volume in its history.
With significant boosts in sales for both the S-Class and CL-Class (12.9 percent and 561.5 percent increases respectively), highlights for July sales include a 12 percent increase in sales of Mercedes-Benz high-end vehicles (S-, SL-, and CL-Classes) as a group. SUVs also showed growth, with the company’s highly acclaimed M-Class model line’s 23 percent increase (3,015 vs. 2,446 units) for the month.
Compared to the first seven months of 2006, the same period this year marked increases from the volume-leading C-Class with its 13.4 percent gain (31,619 vs. 27,881 units) to the exclusive CL-Class luxury coupe’s 436.2 percent increase (2,043 vs. 381 units). As a group, Mercedes-Benz’s light truck offerings posted a year-to-date increase of 12.4 percent (39,804 vs. 35,413 SUVs), including a seven percent jump for the M-Class and 87.7 percent growth for the seven-passenger full-sized GL-Class.
Separately, through the Mercedes-Benz Certified Pre-Owned program, MBUSA marked a 1.1 percent increase for July sales with 4,417 vehicles sold, bringing year-to-date sales to a total of 30,475 units, an increase of 11.8 percent over the same period in 2006.
Mercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz products in the United States. In 2006, MBUSA achieved an all-time sales record of 248,080 new vehicles, setting the highest sales volume ever in its history and achieving 13 consecutive years of sales growth. More information on MBUSA and its products can be found on the Internet at www.mbusa.com.
Mercedes-Benz USA July Sales Chart
| Model |
July '07 |
July '06 |
Monthly % |
YTD 2007 |
YTD 2006 |
Yearly % |
| C-Class |
4,291 |
5,285 |
-18.8% |
31,619 |
27,881 |
13.4% |
| E-Class |
3,227 |
4,479 |
-28.0% |
25,473 |
25,199 |
1.1% |
| S-Class |
2,521 |
2,233 |
12.9% |
15,070 |
17,817 |
-15.4% |
| CL-Class |
344 |
52 |
561.5% |
2,043 |
381 |
436.2% |
| SL-Class |
551 |
768 |
-28.3% |
3,918 |
5,643 |
-30.6% |
| CLK-Class |
801 |
963 |
-16.8% |
9,009 |
10,817 |
-16.7% |
| SLK-Class |
531 |
1,148 |
-53.7% |
5,145 |
7,087 |
-27.4% |
| CLS-Class |
670 |
790 |
-15.2% |
4,745 |
6,288 |
-24.5% |
| R-Class |
1,031 |
1,485 |
-30.6% |
7,866 |
11,157 |
-29.5% |
| M-Class |
3,015 |
2,446 |
23.3% |
17,950 |
16,772 |
7.0% |
| GL-Class |
1,553 |
1,863 |
-16.6% |
13,342 |
7,108 |
87.7% |
| G-Class |
51 |
79 |
-35.4% |
646 |
376 |
71.8% |
| Grand Total |
18,586 |
21,591 |
-13.9% |
136,826 |
136,526 |
0.2% |
Copyright © 2007, Mercedes-Benz USA
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