The Maybach is king of the world, or at least king of Germany's luxury brands.  In a recent ranking commissioned by Wirtschaftswoche, a German business weekly, Maybach scored 247 points out of a possible 300, placing it well ahead of other luxury brands from the automotive, furniture and kitchens, watches, fashion, leather goods, and chinaware industries.  Researchers studied, among other things, the brand appeal of Maybach versus other luxury brands.

I think it's a little strange to compare a car brand to a furniture or fashion brand.  If given the choice who wouldn't prefer a Maybach over a new couch?  For the full press release, read below.


OFFICIAL PRESS RELEASE


Analysis Commissioned By ‘Wirtschaftswoche’: Maybach Is Germany’s Luxury Brand No. 1



Stuttgart, Aug 26, 2005

The high-end car manufacturer Maybach is Germany’s luxury brand No. 1. Having scored a total of 247 points out of a maximum of 300, Maybach clearly takes the lead over other luxury brands belonging to the automotive, furniture and kitchens, watches, fashion, chinaware or leather goods industries. This is the result of the first ranking of its kind that was commissioned by ‘Wirtschaftswoche’, a business weekly, and conducted by ‘Brand Rating’, an agency based in Munich. Market researchers interviewed 150 experts from the industries analysed in the course of this study and in the process ascertained, among other things, the extraordinary and immaterial additional benefit of a luxury brand (‘brand appeal’) versus other brands. The interviewees said that Maybach is particularly convincing in the fields of ‘perfection’ and ‘aesthetics’.

In 2002, DaimlerChrysler revived the Maybach car brand that looks back on a long-standing tradition, and positioned it as a high-end luxury-car brand. In addition to the chauffeur-driven 62-type sedan with its long wheelbase and the 57-type with its shorter wheelbase, the tuned-up Maybach 57 Special will round off the exclusive model range offered by the car manufacturers of Sindelfingen as of the end of this year. Utmost comfort, excellent craftsmanship, extreme individuality and a perfect customer relationship management of the discerning clientele are the characteristic features of the brand with the dual ‘M’ escutcheon on the radiator bonnet.

Copyright © 2005, Daimler Chrysler AG