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Mercedes-Benz USA's Sales Drop 25 Percent In March 2009
Posted April 10, 2009 At 11:45 AM CST by T. Philips

2008 Mercedes-Benz C-Class, exterior front and side view

Mercedes-Benz USA (MBUSA) has reported March sales of 15,602 vehicles, a decline of 25 percent.  The volume leaders for the month were the C, E, and GLK-Class with sales of 5,008, 1,978, and 2,598 units, respectively.  On a year-to-date basis, the company has sold 40,234 new vehicles, a decrease of 30.2 percent over the comparable period last year.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,614 vehicles in March; a 29.4 percent increase compared to March 2008 sales of 5,110 vehicles. Year-to-date sales for the MBCPO program are 19,162, a 44.6 percent increase over 2008 year-to-date sales (13,252 vehicles) during the same timeframe.

As for how Mercedes-Benz USA's competitors fared for the month, here's a quick rundown:


1) BMW USA
March 2009:  17,520 units (-24.2%)
YTD 2009: 42,731 units (-26.8%)

2) Audi USA
March 2009:  6,433 units (-19.4%)
YTD 2009: 15,808 units (-23.1%)

3) Lexus USA
March 2009:  14,239 units (-40.6%)
YTD 2009:  42,069 units (-35.9%)


Look at the bright side MBUSA:  thanks to seemingly endless amount of advertising you've been running through the first quarter of this year, you've managed to note only the third worst sales declines in the luxury market segment.  Hooray for that.

Here's the breakdown of Mercedes-Benz USA's March sales by model:


Mercedes-Benz USA March 2009 Sales Overview

Model

Mar '09

Mar '08

Monthly %

YTD 2009

YTD 2008

Yearly %

C-CLASS
5,008
6,713
-25.4%
12,030
17,141
-29.8%
E-CLASS
1,978
3,039
-34.9%
5,850
8,566
-31.7%
S-CLASS
731
1,622
-54.9%
2,232
4,796
-53.5%
CL-CLASS
68
297
-77.1%
400
798
-49.9%
SL-CLASS
308
379
-18.7%
903
1,133
-20.3%
CLK-CLASS
1,067
1,218
-12.4%
2,802
3,424
-18.2%
SLK-CLASS
323
561
-42.4%
777
1,545
-49.7%
CLS-CLASS
329
935
-64.8%
990
1,972
-49.8%
R-CLASS
355
874
-59.4%
902
2,807
-67.9%
M-CLASS
1,675
3,189
-47.5%
4,383
9,507
-53.9%
G-CLASS
44
73
-39.7%
141
277
-49.1%
GL-CLASS
1,118
1,908
-41.4%
3,008
5,681
-47.1%
GLK-CLASS
2,598
-
5,816
GRAND TOTAL
15,602
20,808
-25.0%
40,234
57,647
-30.2%


Copyright © 2009, Daimler AG


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