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A Look Ahead:  Maybach Discusses Future Plans With Automobile Magazine
Posted April 26th, 2007 At 11:10 AM CST

Front view of the Maybach Exelero concept car

Another story brought to our attention this morning - this time by our good friend Shiv - is a recent article published by Automobile magazine that provides some unique insight into the future of Maybach.

It's no secret that Maybach's attempt to compete with Rolls Royce has been less than successful, with sales totaling 146 units in the U.S. last year:  about one-third of their competitor's sales.  But as the article points out, all is not lost at the premium luxury division.  According to a Maybach insider:  "The Exelero show car did more for us than all the tweaks to the 57/62 series combined."

In other words, Maybach is rethinking their strategy.  Again quoting the Maybach insider:  "Recently, we presented our management a couple of promising concepts, among them a four-seat luxury coupe. But at the moment, most of our work is undercover. You just can't fire a bunch of people at Chrysler and simultaneously spend millions on a new Maybach." He went on to say Maybach's best bet "is a stylish and powerful four-door, four-seat coupe--kind of a bigger CLS for the very rich," most likely priced in the $225,000 - $275,000 bracket.

Another project said to be in the works by Maybach is a premium version of the Mercedes GL-Class.  Updated Maybach styling, an extravagant interior which includes reclining rear seats like those found in the current Maybach models, and customers looking for the world's preeminent SUV will have a clear choice in the matter.  The plus side for Maybach is that such a model would be relatively inexpensive to produce, boosting the company's bottom line.

Whether or not DaimlerChrysler is willing to risk the investment of revamping the Maybach lineup, we shall see, but after seeing what the division is capable of producing (i.e., the Exelero), producing a more aggressive lineup certainly seems like a step in the right direction.

For more info, head over to Automobile where you can check out the full details of Maybach's possible future.

And to Shiv: thanks for the tip my good sir; we sincerely appreciate it.



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