1. Introduction
2. Exterior Design
3. Interior
4. Engines
5. Transmissions
6. 4MATIC Four-Wheel Drive
7. Chassis
8. Safety
9. Conclusion
10. Standard and Optional Equipment

The 2008 Mercedes-Benz C-Class:  Conclusion

It’s clear that the fourth-generation C-Class will eclipse the success of its predecessors and further strengthen its role as a core product within the revered Mercedes-Benz family. With the new four-door’s renewed emphasis on agility, safety and comfort, in tandem with a liberal dose of useful technology, the C-Class should prove more popular than ever.

As the consummate example of a two-pronged marketing strategy, the C-Class Sport and Luxury models complement each other while broadening the appeal of the new car. With its visual differentiation and AMG-inspired performance personality, the Sport models are likely to turn heads among car enthusiasts and bring new, younger buyers to the brand. At the same time, Luxury models address the traditional needs of luxury car buyers and seem certain to keep Mercedes loyalists loyal.

Social change is changing the auto industry, and consumers are looking for more socially responsible alternatives for their personal transportation. To many, a C-Class four-door is the new right-size, and the flex-fuel capability of the C300 models supports the nation’s latest environmental initiative. If consumers show enough interest, a clean diesel powerplant is certainly within the realm of C-Class possibilities for the U.S. market.

As Mercedes-Benz USA sets all-time sales records each year, the challenge becomes greater, and the proverbial bar is raised for others to follow. However, with the new-generation C-Class, the company is well positioned for the future.

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